The tech giant Apple retail locations have officially dropped the 'Store' from the name and they are already called - Apple! Whatever the reasons for this major change, is the rumor true that Apple is ditching Steve Jobs memory through this decision of branding change?

Slight branding change

Just recently, Apple was reported having major change of name in their retail locations. According to MacRumors, the action was a slight branding change started with their online retailer locations followed by the physical stores such as Apple Union Square, Apple Valley Fair and Apple the Grove. The three mentioned retail locations had officially dropped the word "store".

Apple ditching Steve Jobs memory?

Jobs and Cooks are compared in an article from iGeeksBlog. According to the source, when it comes to leadership, Jobs is a 'wartime CEO'. He was the type of to call an employee in the middle of the night during a Christmas break when he had another innovation idea in his mind for that moment. In a nutshell, Jobs did not care about the welfare of the employees so as long as he did what Job wanted. This is in contrast with Cook. He is the kind of CEO who has a heart to everyone. He sympathizes to the needs of everyone and generous when it comes to granting the employee their rights for leave of absence.

In conclusion, most of Apple employees betted Tim Cooks over Steve Jobs for the kind of heart the latter has for them. Though this is only a speculation, the reason why Apple decided to drop the name "Store" because they wanted to get rid off from the memories of Steve Jobs.

On the other hand, citizens and loyal Apple products consumers expressed their disappointment over the branding change. In fact, one of the fans said that it will always be an Apple Store for him.