Friday, Jul 20 2018 | Updated at 05:49 PM EDT

Stay Connected With Us F T R

Jan 27, 2017 08:29 PM EST

Generation Z, the young ones born after the millenials, are enjoying the advancements in technology. Smartphones, ultra-portables, near-field communication (NFC) technologies, and other advancements, are all at the tip of a student's fingertips nowadays.

But how does our college-age youth use technology?

According to a survey of more than 500 college students, conducted by insights agency Fluent, Gen Z "increasingly works harder and shops smarter," taking advantage of the many conveniences brought about by technology.

Michael Carey, EVP at Fluent, said in a press release that there are a lot of opportunities to reach out to Gen Z if only those who want to reach out to them would be willing to appreciate the "tightrope they walk." Today's students are able to receive instant gratification through technology, and given that they comprise a fourth of the total U.S. population, it is very important to understand what works for them.

Watch video

Here are some of the findings in the survey conducted by Fluent.

Work and Playz

More students are saying they do not play video games anymore

 rising from 38% last year to 44% this year. In addition, those who play game apps in phones and tablets dropped from 63%% to 53%. About 75% of survey respondents said they have work: those who work part-time increased from 55% to 59% this year, and more students now work more hours per week in whatever job they have.

Cash no carry

Up to one-in-five students admit to walking around without carrying any money with them. Those who used to carry $20 or less rose to 50% from 40% last year, and the number of credit card owners also rose. PayPal is also replaced by Venmo as electronic means of payment. Of course, this means there's an increase in the number of students that prefer online shopping. About 54% prefer in-store shopping compared to online shopping.

Small Screens Replace Big Screens

This year, students think spend too much time on their smartphones. In fact, 40% of students admit they spend 6-10 hours per day in front of their smartphones, up from 35% last year. The use of laptops for content viewing decreases as smartphone usage increases.

More details can be found here.

See Now: Facebook will use AI to detect users with suicidal thoughts and prevent suicide

Follows technology, Gen Z, Millenials, smartphone, iPhone, samsung, LG, HTC, PayPal, Venmo
© 2017 University Herald, All rights reserved. Do not reproduce without permission.

Must Read

Controlling Robots With Brainwaves And Hand Gestures

Jun 23, 2018 AM EDTWhat if you can control robots with a simple flick of a finger? A team of experts is trying to make that a reality through this latest experiment.

Flavored Electronic Cigarettes Linked To Possible Cardiovascular Disease

Jun 16, 2018 AM EDTScientists from the Boston University School of Medicine looked into the effects of flavored e-cigarettes to the lining of blood vessels. Here are ...

LendingTree Study: Which Places Have the Most Student Debt?

May 31, 2018 AM EDTLendingTree outs its study that identifies places in the United States with the most student debt. Here's the complete list.

Best College Reviews Names 10 Best Master's in Biomedical Engineering Programs Online

May 31, 2018 AM EDTPlanning to pursue a master's degree in Biomedical Engineering? Here are some of the best online programs you need to consider.