Report: Apple Watch No Longer Favorite Smartwatch; Basic Tracker Like FitBit Charge 2, Mi Band Impress More Consumers?

By , UniversityHerald Reporter

IDC data has noted a 5 percent drop of Apple Watch share in wearable market. Does this mean another supreme smartwatch is ready to take the throne?

Apple Watch Market Share Drops in The Late Quarter

A recent data reported by IDC shows Apple Watch market share drops 5 percent from the previous quarter. While the overall share has shown a growing number, Apple has the smallest increase in Q3 sales.

With an estimate 1.1 million unit shipment, the Cupertino giant seems to fail in garnering consumers attention to its wearable device.

Apple Watch Costs more Expensive than The Other Fitness Trackers in The Market

According to the report, FitBit wearable has made it on top as the market share leader with 23 percent of share. This is a 1.6 percent increase from last year. Charge 2 becomes one of the best-selling fitness trackers with 5.3 million unit shipment.

Charge 2 is the refresh smartwatch from FitBit with accessible features for sports enthusiasts, such as timed breathing exercise, heart rate and calories count. The small tracker sports a big screen and comfy strap.

Xiaomi managed to reach second place in the market share after earning 16.5 percent share with its 3.8 million of Mi Band unit shipment.

The $14.99 wearable feels almost like a premium fitness tracker with silicon band and simple design. Just like Apple Watch Sport, Xiaomi's Mi Band is able to track distance, estimates calories burn with hourly graphs, Wearable reported.

It can be argued that both wearables are better value for money when compared to Apple Watch. They cost cheaper while having quite similar fitness tracking features.

Apple Watch Market Share Drops due to 'Unintuitive Interface'

According to IDC, Apple market share declines due to the old hardware that's yet to receive any significant upgrade. Moreover, the unintuitive UI has made Apple wearable less appealing to consumers, Apple Insider reported.

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