Facebook Vs Linkedin: A Challenge Brought About By Job Openings Feature


Ever since Facebook has been established it helped many people to keep in touch with friends. Now, it might be a help for an individual to find a job in the future. The online social network gave their confirmation last November 7 that it will be testing a feature allowing administrators of business pages to post job openings and accept applications from job candidates.

According to TechCruch, the first to spot the new feature, this could challenge LinkedIn which gains most of its revenue from companies paying to search more workforces. In a statement of a Facebook spokesman, he said that based on the behavior they have observed on Facebook, many small businesses post about their job openings on their page. They are now running test for Page admins to allow posting job openings and receive applications from candidates, as reported by CNet.

Job postings will appear on the Jobs tab of the business page, creating a convenient place for companies to send job seekers. This will allow businesses to gain more followers whether some of them are not looking for a job. It is one way of advertising the company. The posting will include a button of "Apply Now" which launches a standard job application flow but it will be prepopulated with information from the candidate's public profile. With this, a person can apply for multiple jobs without entering redundant information quickly.

Compared to LinkedIn with 467 million members, Facebook has 1.79 billion users. Most of the LinkedIn users only visit for updating their profile about a new job or when they are finding for a job while Facebook has reached many people even without looking for a job. Despite Google's traditional dominance, Facebook has already built a giant brand and rputable track performance in advertising business. If Google offers a search engine on the things you want to purchase, Linkedin allows you to find jobs through their ads, then Facebook increases the interest of people on things that are known to them and offers demand generation.

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