A Velveeta cheese shortage looms just in time for the peak of party dip season, NBC News reported.
Kraft Foods is warning the public that their popular cheese-like products may be absent from supermarket shelves across America.
"It is possible consumers in any part of the country may not be able to find some Velveeta products on store shelves over the next couple of weeks," Kraft spokeswoman Jody Moore told NBC News.
Moore added that higher demand and "a combination of factors" led to the apparent shortage.
These supply chain issues happens from time to time given the "nature of manufacturing," the Associated Press reported citing Moore. She noted that the lack of Velveeta cheese supply is more noticeable because of the seasonal demand during the NFL playoffs.
"We really haven't heard much from consumers about it at all. It's a short-term issue amplified by the fact that this is a key time for the brand," Moore added.
The looming shortage, which was first reported by the trade publication Ad Age on Tuesday, is already affecting American supermarkets and grocery stores.
An employee of a Brooklyn-area grocery store told Ad Age that weren't expecting shipments again until February due to a plant issue.
Thomas Murray, manager for dairy at a Key Food in Brooklyn, told NBC News his store received its last case of Velveeta Cheese in December.
"We just keep ordering it," he said. "It's not coming in."
However, stores in Hillside, N.J., Dover, Del., Chicago, Ill., and elsewhere had the processed cheese product in stock, NBC News reported.
"Oh yeah, I've got Velveeta," Wayde, a manager at an Associated Food Store in Salt Lake City, Utah, who declined to give his last name, told NBC News
Moore emphasized that the supply issue is "really something that would likely have gone unnoticed at any other time of year."
