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Dec 18, 2013 02:47 PM EST

No More Woof Doesn't Quiet Your Dog's Bark, It Clarifies It


"No More Woof," a new invention out of the Nordic Society for Invention and Discovery (famous for the iRock, the fly lamp, and the Nebula 12, according to the promotional video), isn't meant to quiet a dog's bark; rather, it's meant to clarify.

Still in production, the prototype resembles a bulkier version of Dre Beats headphones, with a set of three electrodes in front of each ear. The electrodes are meant to interpret a dog's brain waves into emotions, articulated in expressions like "this is splendid," "leave me alone," "I am so weary," and "why are you guys leaving?" among others.

Or, as puts it: "No More Woof is a small gadget that uses the latest technology in micro computing and EEG to analyze animal thought patterns and spell them out in Human Language using a loudspeaker."

For reasons related to a lack of funding, pre-orders must be placed at, a site dedicated to raising dollars for various ideas and causes, rather than the invention's website.

"The No More Woof is work in progress. The more money we raise, the better are the chances of creating something truly amazing!" reads the advertisement on indiegogo. You may have also noticed how the banner refers to the invention as "The No More Woof" while its inventors refer to it as simply "No More Woof" -- kind of like how pre-Christian Bale Batmans referred to the hero as "Batman" rather than current nomenclature, "The Batman."

Prototypes will ship in April of 2014 though both indiegogo and No More Woof emphasize the device as a prototype and "work in progress." Still, the inventors believe it will work on at least a basic level.

"Finally, we must AGAIN stress that ALL the products are at the first stage and shall be regarded as research support," reads the website. "That said, they will definitely work on a basic level with dogs (and hopefully to some extent with all animals) and we can actually think of no cooler products, and yeah, we're basically building them because we want them ourselves."

Consumers can choose from three options, ranging from $65 and two emotions to $1200, more emotions, customized coloring, enhanced speakers, and algorithmic learning.

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