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Nov 29, 2016 06:32 AM EST

Google's Pixel Captures 10% Of Premium Smartphone Market In India; Apple Maintains Lead [Video]

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Despite having a boring design, Google's Pixel smartphones made it big in India where it captured 10 percent of the market last month.

The Pixel have been pitched by Google as a direct competitor to Apple's iPhone, and by the report of a 10 percent share of the smartphone sales in India is to be an indication, Google Pixel might as well be. To note that Pixel was launched within the same month and capturing a significant percentage of the market is by no means a small feat.

Although Apple still maintains a significant lead holding 66 percent of the overall market share, trailed by Samsung who has cornered of 23 percent of the market, probably losing a larger share of the market in favor of Pixel due to the Samsung Galaxy Note 7 debacle.

According to Android Authority, Google shipped 33,000 units of the Pixel to India before the end of October after launching the unit earlier. Pixel then went on to become the number 3 contender within the same month.

With this, Google is not about to let their standing slide by running advertisement campaigns all major cities in India as well as spending heavily on digital and print. According to The Economic Times, Google is leaving no stones unturned with heavy spending on marketing.

Interestingly, Google also ran an exchange program on Flipkart wherein the search giant took pre-orders from Oct. 13 to Nov. 25 where extra discounts were given to those who pre-ordered the device. Note, however, that the report is based on the actual number of units shipped, not ones that are necessarily sold. Those that are in possession of retailers sitting idly by is nonetheless counted towards the number.

With heavy spending on marketing and with positive reviews going around, Google is more than likely hold on its current share of the Indian market and in all likelihood extend it in the quarter.

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