Dec 28, 2016 10:13 AM EST By Audri Taylors, UniversityHerald Reporter

In today's world, having a presence on social media is a must because most people in the society access information and depend their judgment of businesses based on what they see on the social media. And in order to find success in social media, there's a distinct formula that you should follow. Here's how you can maximize its use to build and grow your business.

Be familiar of your market

This is one of the most basic yet, one of the most important rules. The more you know your market, the more it becomes easier for you to appeal to your customers. You will be able to know and create a strategy on how the right approach to use.

Create a strategy

Before starting anything out, a solid plan is always required. It's not easy to build a social media profile which is why it requires careful planning. Think about the type of content you want to post, if you will be using ads, the frequency of posting, and all that.

Build the trust of your followers

Consumers want to make sure that the information they rely on is the truth. Social media is one of the easiest and the fastest way of communication and it is just imperative that your followers get nothing but reliable information.

Be active in commenting, sharing and liking

If you want to leverage in social media in growing your business, you have to give first before you get. Develop relationships with your followers online by being genuine in liking or sharing their posts, and they may or they may not do the same thing for you but it will still be worth it.

Network with others

Spend time networking with others. You can collaborate with others who conduct their business online too and this is a good opportunity for you to get more exposure for your online presence.

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