FSU Unveils New Logo and Uniforms Designed by Nike; Seminoles Tradition and Patterns Extensively Represented (VIDEO)


Florida State University officially revealed a new logo and uniforms for the school's intercollegiate sports teams Friday. The new look upholds the tradition of the Seminole Tribe of Florida while reflecting a tough, youthful and brave attitude that aims to guide Florida State Athletics into the future.

The state-of-the-art uniforms, designed primarily in Garnet and Gold, extensively represent a symbiotic relationship between the University and the Tribe. The football jersey sleeves contain the Tribe's symbols for Arrow and Man on Horse. Fire flames with crossed spears are printed at the back of the helmet, akin to the crossed bars of the state flag. The redesigned uniforms are also available in white and black palettes.

The refined Seminole Head logo accepted by Seminole Tribe of Florida Chairman James Billie retains the iconic image with revived spark and power. In addition, FSU has adopted a unique font called 'Unconquered' and a new numerical font that will be applied across all their uniforms.

FSU athletics officials approached Nike two years ago to achieve consistency across all athletics programs while preserving the integrity of the university and the Seminole Tribe of Florida.

"The Seminole Head logo has been modified to raise the prominence of the iconic symbol throughout our athletics programs... these dynamic, cutting-edge uniforms will keep Florida State at the forefront of college athletics and will further amplify our great tradition," FSU Director of Athletics Stan Wilcox said, TomaHawk Nation reports.

Florida State students voted for the Seminoles nickname in 1947. While most Seminoles fans were excited about the new uniforms, it was not well-received by others.

"I was expecting something more modern looking, it looks sort of cartoonish," FSU senior Andrew Moskowitz said. "It's not quite what I was expecting, but it's all right. We'll get used to it,"Tallhassee reports.

David Hightower, a 2003 FSU graduate, did not approve of the logo change.

"All the other symbols changed over the years; the spears, the lettering, but the logo has stayed the same," Hightower, said. "That's not our chief, that's not our Seminole head. The new jerseys look great; just take that logo off of it."

"I think people will come around. Everyone resists change. It's just part of it," Assistant Director of Athletics Rob Wilson said. "When I saw the logo for the first time, my head kind of spun around a couple of times, but it grows on you."


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