Suffolk's College Students Learn Hands-on Launching of A Start-up Business [Video]


Suffolk's Sawyer Business School is offering a brand new course that allows business students to launch a business right from scratch. The school has launched a curriculum that includes "ENT-340:Crowdfunding the Venture" (CFV), as reported by the official school site.

CFV offers students the best hands-on experience any business student can achieve in college. Students have spent the fall creating a service or a product and launching it as a legal business enterprise through crowdfunding sites like Indiegogo and Kickstarter.

There is no other course that has been offered like CFV in Suffolk before, neither in other business schools. Professors Chaim Letwin and Jenni Dinger created and taught CFV. This class is innovative with the immersive characteristic of the launch process as students are the ones doing all the steps, as reported by Crowdfund Insider

Students are given only a few months to create a business proposal and check if the business proposal is feasible. One business student has created a fishing tackle box that acts as a drink cooler as well. However, he has to seek a computer assisted design (CAD) expert before production of a prototype.

Another student is about to launch a vegan Alfredo sauce. He is stil in the process of determining what is and what is not permitted when selling food products.

A team of students are into social entrepreneurship. They are raising funds for Suffolk's Upward Bound Program that aims to increase access to college and educational opportunities for first-generation and low-income students.

Moreover, each student has to decide on the videos and logos and trademarks. Students are working on their launches even when professor do not have class.

Sara Maloney, a senior student, is launching a traveling yoga studio. She considers the course as not a class, but a lifestyle.

The best thing for launching the business is that students just work with the Law School's Intellectual Property clinic for trademark registration.

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