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Nov 08, 2016 10:27 AM EST

Facebook Replicates Snapchat Features for the Nth Time


Facebook has been trying to clone Snapchat's camera features and just more than a week ago, Facebook already tested a new camera in its main app that allows the users to make use of Snapchat photo and video filters. This includes the masks that map to your face and the full frame effects that Snapchat users enjoy.

Similar to Snapchat, it will also allow you to post the content and make that post public, or you can send that as a direct message to a contact or to a certain number of people in your friends list. The photo or video you took will only remain available and visible for as long as you and your friend talk about it, but it will disappear if there is no conversation 24 hours after it is sent.

This camera is only available in Ireland for now and can be accessed when the users swipe to the right on the home screen of the app. Facebook is also planning to place the camera icon in the left upper hand corner of the app so that it is easily accessible.

It was also on a Halloween weekend that Facebook launched Snapchat style filters in Facebook Live as a special Halloween feature. It was also reported by TechCrunch last week that Facebook attempted to buy the Asian Snapchat clone called Snow, last July, but Snow rejected the offer. Snow, similar to Snapchat, is also an app that features a wide variety of filters and masks.

According to The Guardian, this has been the 8th, 9th and the 10th time that Facebook has attempted to replicate the features of Snapchat, and it is clear that the attacks are because Mark Zuckerberg, Facebook CEO, failed to close a deal to buy Snapchat from its co-founder Evan Spiegel three years ago.

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