Samsung & LG In Close Competition for Apple’s iPhone OLED Orders [VIDEO]By Sarene Mae Butao, UniversityHerald Reporter
Samsung mobile and LG are having a healthy competition as to whom will Apple get to choose as its supplier for their future iPhones' OLED display. An amount as high as $11.6 million will be put up by both companies as an investment for the production of the iPhone's possible flexible display next year.
Reports from Business Korea indicate that Samsung possess almost 95 percent of the OLED displays used for smartphones to laptop, although this do not include TVs and monitor. Samsung will be having a $4.47 billion for its OLED displays with the last quarter of 2016, thus, giving them a total of 9.7billion worth of investment for this year alone.
LG is also keeping up with this trend with an investment of $4.5 billion. Both companies are not the only ones who are joining the competition, since Sharp and Applied Materials are also trying to gain Apple's choice.
Apple has not released any formal announcement yet, whether it would switch all or only a few of their iPhones into OLED display. However, other sources say that the OLED display is only exclusive to the iPhone Plus. They are also having thoughts on using the OLED displays for its iPhone 8, which will be released around the later part of 2017, 9 to 5 Mac reported.
It has been predicted that Apple will have half the number of its iPhones to adopt OLED panels by the year 2018. The iPhone is a constant best-selling premium smartphone all-over the world, Samsung Galaxy models however takes the second spot. There might be a need for Apple to order 100 million OLED panels every year, according to Patently Apple.
It is for the said reason that Samsung tries their best to produce 70,000 units per month at the end of the first half of 2017. Currently, Samsung is only producing around 15,000 units per month only. LG, on the other hand, will start the mass production of their flexible OLED displays during the first half of 2017 just in time for the E5 Line in Gumi starts operating.