Apr 28, 2017 08:59 AM EDT By Emily Schultz, UniversityHerald Reporter

It's the buzz of the computing world, Nvidia is reportedly readying a new graphics cards to compete with AMD Radeon RX 550 in the fierce GPU battle. The purported GeForce GT 1030 will be aimed at the hotly contested sub-$100 market. The new GPU has been spotted in the wild this week.

The Chinese website Expreview has first reported the new Nvidia GPU in the wild. The Chinese site has also managed to grab an image of the GPU that reveal Nvidia has indeed developed a GP108 iteration of its Pascal microarchitecture, aimed at the hotly contested sub-$100 segment. The new Nvidia GPU card is the GeForce GT 1030, and it's reportedly slated for release this coming May 17.

Nvidia has already entered the sub-$150 market with its GeForce GTX 1050w, which has been priced at $109. But AMD still fighting back, the Sunnyvale-based company has decided to launch massive countermeasures, attacked the sub-$100 market with its AMD Radeon RX 550 at $79.

However, AMD might expect something new and big from Nvidia this year. As mentioned earlier, the upcoming GeForce GT 1030 will address the sub-$100 segment, with a goal of securing a strong footing in this segment.

As for the GPU specs, the low-end solution GeForce GT 1030 will feature a GP108 GPU, with 512 stream processors, 32 TMUs, 16 ROPs, and 2GB/4GB of RAM on a 128-bit memory bus. The GeForce GT 1030 will be likely targeting the eSports market, and not the high-end PC gaming market. Nvidia does reserve the "GT" prefix for its entry-level GPU (the sub-$100 market) while the GTX prefix has been reserved for the company's mid-range and high-end lineup, the Wccftech reported.

The leaked images show a GP108-300-A1 die shot, a fairly tiny core which is reportedly built on TSMC's 14nm process, with 32 TMUs and 16 ROPs. Additionally, there's also an anemic 64-bit memory bus connected to 2GB or 4GB GDDR5. The GeForce GT 1030 is also reported to draw just 30W from the PCIe bus. This means it will be devoid of any power connectors.

Meanwhile, Nvidia this week released the latest 381.89 WHQL drivers. Anyone interested in the updated WHQL driver can now download it through GeForce Experience or on the NVIDIA driver download page. Additional information can also be found in the driver release notes.

In other gaming-related news, Nvidia this week shared a teaser video on the company's official twitter account about the groundbreaking artworks by Nvidia Quadro VR and partner HP. Nvidia also provided a link to the company's Nvidia Quadro VR page, which the company made a more detailed information about Nvidia Quadro VR Ready Systems.

In addition to the Nvidia Quadro VR Ready Systems, the company also mentioned the Nvidia VRWorks SDK, which said to offer professional application developers a scalable performance and synchronization across multiple GPUs, and also a simple plug-and-play head-mounted display compatibility.

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