Nvidia Volta May Still Hold Some Advantage In The Upcoming Battle With AMD, Volta To Get A Huge Boost From Hynix [VIDEO]By Emily Schultz
Nvidia's next generation GeForce 20 family of Volta GPU platform featuring the more powerful GDDR6 memory is set for big release early next year. The rollout time for Nvidia Volta was reportedly hinted by the confirmation statement released by the South Korean memory chipmaker SK Hynix.
The South Korean firm has just announced this week that its brand new GDDR6 memory will be made available early next year. Reports said that SK Hynix is planning to mass produce the GDDR6 memory product for a client to accommodate the production of all new high-performance graphics processors, the much-awaited Nvidia Volta, the Wccftech reported.
When launched in the market, SK Hynix's GDDR6 memory chip will boasts of 16GBPS I/O data rate, which claimed by the South Korean firm to be the fastest GPU RAM in the world. SK Hynix's latest GDDR6 memory will be twice as fast as the previous GDDR5 memory, and will reportedly become the standard for Nvidia's upcoming Nvidia Volta platform.
As mentioned earlier by Wccftech, the GDDR6 memory on the Nvidia Volta will deliver incredible performance and represent a 45 percent jump on memory bandwidth from NVIDIA's existing flagship card. Both Nvidia GeForce GTX Titan XP and GeForce 1080 Ti feature a 530GBPS of bandwidth, which means that the two will be no match to Nvidia Volta's new GDDR6 memory bandwidth of 768GBPS.
Still, Hynix has not yet made any official words or mention any specific graphics companies that will make use of its new GDDR6 memory product. But multiple sources suggest that Nvidia's upcoming Volta GPU platform will be powered by Hynix's new GDDR6 memory product.
Meanwhile, Nvidia's archrival, AMD is now getting ready for it next big salvo in the hotly contested GPU market. At this time, AMD's new weapon of choice in this upcoming battle with Nvidia Volta will be the company's newest graphics cards with HBM2 onboard memory and sixth-generation Navi solutions.
Additionally, there's also some reports that AMD's mainstream Navi GPUs might use the same Hynix memory technology, which leaves HBM2 for the very top-end graphics chips from either of the two companies. Fortunately for Nvidia, AMD's current Polaris-based value-priced RX 400 and RX 500 GPU cards still relies on GDDR5, so Nvidia may still hold some advantage in the upcoming faceoff because Nvidia Volta will be fitted with much powerful memory, according to Digital Trends.
In other Nvidia-related news, Nvidia's stronghold, the GPU market is under siege. The Santa Clara-based company is currently facing growing market competition, mostly from its archrival AMD and other fast-growing GPU players.
Amazingly, Nvidia has managed to grab a 70.5 percent market share of the discrete GPU market in the fourth quarter of 2016. While the company's closest rival, AMD held around 29.5 percent market share. But the battle is still far from over.
The Sunnyvale-based company AMD has managed to steal nearly 8 percent of market share from Nvidia's grasp in the past year. With nearly 59 percent of its revenue came from gaming market, Nvidia is particularly highly vulnerable to loss of market share in the gaming market.
AMD is currently mounting a price war with Nvidia with their value-priced AMD Vega and Polaris GPUs. AMD is making a serious competition in the market, it's now competing with Nvidia on both performance and price. Additionally, AMD is also uniquely positioned technologically to offer APUs, a melding of CPUs and GPUs, which said to offer better performance at lower cost.
And it's not just AMD that making Nvidia's life miserable here, Intel is also mounting a strong campaign in the AI space, Nvidia's potential market. Interestingly, Intel has a new strategy and competing on price, putting pressure on Nvidia to drop its prices.