Dec 23, 2019 05:55 AM EST
Importance of General Data Protection to Businesses Around the World
Understanding Digital Marketing
Today's businesses, whether it is big or small, also depend on the help of technology. Almost every company depends on their daily operations with the use of technological advancements such as computers, internet connection, printers, applications, and file storage. For attaining efficiency, effectivity, productivity, progress, and success, firms opt to adapt to this fast-changing world by means following the fundamentals of marketing management.
In reality, many kinds of marketing tactics can help you be the topmost competitor in the market, but only digital marketing can assure you of a long-term growth both for the business and the entrepreneurs. Digital marketing is the art of promoting and selling products or services by intensely influencing marketing strategies such as social media marketing, search marketing, and email marketing. When you say digital marketing it sums up with the use of digital technologies, generally the internet, of course through the use of digital mediums such as mobile phones and display advertising. It aims for the optimization of public relations and copes with today's fast innovation.
What is GDPR? The acronym means General Data Protection Regulation. It is a new regulation that just came into effect last May 25, 2018. GDPR was created to replace the 1995 Data Protection Directive to deal with the current stage of the digital age. It was established by the European Commission and essentially was designed to give citizens of the European Union more control over their data while also making sure businesses can obtain the maximum benefits of the digital economy.
How will GDPR affect businesses?
Businesses that collect information will be required to comply with GDPR. They must notify their customers any time they need to collect data and get clear consent from the latter. If their data policy has some modifications, they will have to start over and obtain consent again.
For big companies like Facebook, Apple, and Google this will be easy to accomplish. Because of their great and numerous resources, these companies were able to update and manage their websites to assure that they comply with the new regulations. Facebook reengineered its site to provide a wide range of tools for its customers and help them manage their information.
The real challenge is for the smaller businesses that might not have the funds or tools to collect all the data they currently hold on their consumers. Business costs will surely increase, and not all business entrepreneurs have the training and key learnings to internalize the depths of data collection.
What does this mean for digital marketers?
First and foremost, GDPR will definitely affect your business if you process data from European Citizens, even if it is based outside Europe. American based business is not exempted from this regulation.
Digital marketers should be clear at any time there is a need to gather data from someone. You have to communicate clearly that you want to collect data, and they know openly how that data is going to be used. Asking their consent and letting them choose to refuse or withdraw the same is very important. To win this challenge you need to be more creative to gain the complete trust of your website visitor.
Join the Conversation