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Oct 24, 2016 08:21 AM EDT

No Twitter, No MBA: Why Is This Social Media Platform Becoming a Requirement


In the past months when the Pokemon GO craze hit the world, a handful of universities integrated it into their programs saying that students can get a lot of benefit from it. There were a lot of skeptics regarding that but when a social media platform, like Twitter, becomes a requirement, a lot of questions will also be raised regarding its relevance to an MBA program.

Those who have used Twitter might have different reactions to this. Some might agree and some might still demand some proof. In order to come up with the best answer for this is to look at Twitter in view of an MBA program.

One of the main objectives of an MBA program is to expose students to a global mindset. Twitter gives students this opportunity because they can connect with diverse people from across the globe where they can exchange ideas and perspectives. The exposure they get from these exchanges are far more valuable than what they can get from outdated textbooks.

Furthermore, these exchanges give students the awareness of the real-world problem on a global scale in real time. Think about trending news which is given by people who are actually in the middle of those events right at that very moment.

Speaking of exchanges, there are a lot of topics to choose from that are related to what the student is interested in. More so, these topics are easier to filter or find through the use of hashtags. What's more beautiful is they are able to branch out to other topics which can broaden their knowledge and perspective.

Lastly, Twitter allows students to build and widen their network on a global level. This network will prove very helpful when they start their business after graduation. In fact, they can already start building their personal brand while still in school.

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