Aside From $30B Sales Boost, Facebook Eyes 47% Rise In Digital Advitising From User LoginsBy Darren Domirez, UniversityHerald Reporter
Soaring its earnings, Facebook reports an all-time high of $120.79 lifting shares by 11 percent and earning $30 in just the first quarter in this earning period. Analysts have coined Facebook as the "Ace Book" and called its move "Moving Beyond The Friend Zone" after solidifying its post as one of the tech industries prized gems last Wednesday's Streeuarterlyt-beating quarter results.
Placing a place higher from its previous S&P's 500 ranking, Facebook left Wall Street enthralled despite series of disappointment from other Giant Tech Companies. Facebook now takes Johnson & Johnson position in S&P ranking. Forty-five out of 49 of the analysts covering the stock exchange rated it either "buy" or higher.
Facebook has earned more positive sentiments for its video advertising and winning drive in mobile advertising. Facebook's 1.65 billion users experience the automatic playing video in their accounts and it has also introduced more advertising on Instagram.
Facebook is positive impact with advertisers is translated with the first quarter results traction. The growth 52 percent in revenue to $5.382 billion in the first quarter tops analysts' $5.25 billion expectation, S&P Global Market Intelligence polled.
Meanwhile, mobile contributed the 82 percent of advertising revenue in the first quarter. Expectations suggest Facebook to account for about 12 percent of the $186.81 billion global digital advertising market in 2016, eMarketer Research Firm weighed in.
Facebook will garner 47 percent of global digital advertising growth and 43 percent of all advertising growth outside of China in 2016, Pivotal Research estimated.
In a research report Facebook is projected to generate very high and very profitable growth, an extremely unique combination and a forecast in plenty of strong, secular platform growth, RBC Capital Analyst Mark Mahaney wrote.
Having 1.6 billion throng monthly users and more than a billion daily active users and three million advertisers, Facebook possess an "insurmountable competitive edge," Wedbush Securities Analyst Michael Pachter said..