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If you want to make major progress on Instagram, you need to have a marketing plan to guide you. There is no way around this. Without this, you’ll spin your wheels and ask more questions as you never really make the progress you are striving for. The nice thing about Instagram marketing is that there is no shortage of ways to reach your goals. There are things you should and shouldn’t do, but in an overall sense there is no shortage of steps you can take to position yourself for success.