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Dec 23, 2019 02:59 AM EST

Should You Hire an Agency or a Freelancer to Design the Website of Your New Business?

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Should You Hire an Agency or a Freelancer to Design the Website of Your New Business?
Should You Hire an Agency or a Freelancer to Design the Website of Your New Business?
(Photo : pexels.com)

Let's say you have to create a website for your new business, should you hire an agency or a freelancer? Who do you think can get the job done successfully and at the most reasonable prices?

Every successful business is supported by an effective online marketing campaign, excellent SEO, active copywriting, and so on. The competition in this contemporary world is fast maturing. You need to implicate the use of tactful digital services if you want to survive.

Sometimes the problem that many businesses face is not the way those digital services are used, but the way those are created. As a decision maker, the biggest question arises at this point. Who should you trust the future of your website?

The truth is that working with freelancers or web design agencies has its own advantages. In fact, the preference should be based on the goals that a company pursues. It is impractical to say that one option is definitively better than another because both of them are great. Each of them has benefits that certain companies are rooting for.

To make sure that you are in the right direction, here are some of the facts that can help you choose the right option.

Working with Freelancers

A lot of people working in digital marketing started out as freelancers. Many of them choose to build their careers as freelancers because it gives them more freedom and extra opportunity to focus on other tasks of their interests.

Web designer freelancers are individuals who get all the tasks on their own skills and strategy. These tasks particularly include designing, coding, website creation, and testing. When a web project is ordered from a web design freelancer, each aspect of the said project is solely completed by him from the start until the end of the process.

So now that you've gained basic information about web design freelancers and their working specifications, let's proceed to the key pros and cons of working with a freelancer.

Advantages of Working with a Freelance Designer

  • Price

Hiring a freelancer is equal to the job that will be directly done for you. You do not pay for a company office space, gym, maintenance, admin, etc. Since freelancers work from home, the costs for their job depend on the kind of services that you want to be done. That is why working with a freelancer is mostly cheaper than hiring a design agency.

  • Communication

Freelancer is like a friend who works for you. You can cooperate with one person who takes control of the entire process until it is completed. If ever you have a question regarding the status of your order, you do not need to look for the right person in several departments that will redirect you to one other. The freelancer that you hire will personally respond to your phone calls and emails.

  • Competition

Web designing has its booming industry for the past years. It is no secret that the marketplace gets more competitive all the time. Freelance web designers need to keep up with the latest trends so that they can offer cheaper than ones provided by web design agencies but as reliable as them. To be in demand among clients, freelancers keep up to date so that they will never be left behind.

Working with Web Design Agencies

A website design agency is a group of qualified professionals offering a specific type of job. Compared to a web design freelancer, you should expect that the entire project is split among a group of specialists. One person will be creating a design while someone will handle everything related to programming while the rest might focus on marketing research, etc.

Let us state furtherly the main advantages and disadvantages of hiring web design agencies.

Advantages of Working with a Design Agency

  • Experience

A design agency wouldn't hire a web designer if they don't have enough experience to be part of the team. One must already launched successful projects in order to participate with respected agency. The agency's top signifier is the number of its clients. If they have multiple clients, chances are they provide excellent service.

  • Wide Range of Services

Web design agencies provide services for all aspects of website creation. These may include teams that specialize in design, code, marketing, etc. In such a way, hiring a design studio can offer you all marketing design catered for in the same place.

  • Efficiency

Most of the web design agencies are built with strong technical foundation. Therefore, you can assure that everything is properly executed to complete one order. A design agency employs many experts to work with, so it will be easier to collaborate with each other sharing the same level of insights and ideas.

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