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Nov 27, 2019 07:46 AM EST

Consumer Personality Analysis is the Key to Successful Entrepreneurship


Consumer Personality Analysis is the Key to Successful Entrepreneurship
Consumer Personality Analysis is the Key to Successful Entrepreneurship
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To achieve success in entrepreneurship you must understand first what is marketing.

Marketing is like decoding a puzzle to win a battle. The very purpose of marketing is to unlock the minds of the audience to take over the market competition. It requires an engagement with the prospective customers having the intention of directing high traffic to ads of the brand. In short, marketing is all about creating an appropriate context of an effective marketing strategy that will most likely attract consumers. Every successful entrepreneur should have the ability to create a variety of styles and applying the ones that will work for a multitude of prospective audiences.

Either normal people or sensitive people both are driven by emotions. Never forget that.

In general, content is most appealing to the emotional aspect of the reader. They want to reflect on what they read, and to feel like the content is on their side of opinion or which can some affect their lives. Varieties of ways can be done including attachment of images and videos, usage of triggering words, lifestyle specific expressions, and phrases, as well as the style that can speak the cravings, yearnings, and aspirations of the intended audience. Successful entrepreneurs in the world spend a great amount of time analyzing the heart and soul of every business, none other than consumers.

What personality type are your targets?

First, you need to know, the certain personality of people that you want to cater to. Some programs and systems can teach you how. But as an entrepreneur you don't necessarily need to perfectly follow the systems, the important thing is that you can consider the personality types of a different audience.

In this article, we'll discuss some basic qualities that can be analyzed, namely assertive, amiable, expressive, and analytic.

Assertive- Very confident and result oriented people

First is the assertive personality. Those with this personality type are known to be exceptionally confident, upfront, results-oriented and efficient. They want facts and immediate action.

Amiable- Paint the whole picture for them

Amiable is usually warm, friendly, accommodating, and loyal people which make them the perfect friends. They make decisions based on their feelings most of the time. You have to paint a picture of clarity in their minds to urge them to act.


Expressives are the most community-oriented type of consumer. They tend to see personal bonds not only as a benefit but as a strong foundation for prospective events.

Analytic- They care about data, not stories

And lastly, we come to the analytic type. It is like a lawyer weighing different situations before having a final decision. They are not easily moved by emotions, sales pitches and other methods.

It may need thorough research to gather data and to realize what personality type prevails among your readers. Just keep in mind that people are generally similar, but not all are the same. And that is what every entrepreneur should unlock. Knowing which ones dominated the market. People who love blue or people who love red?

ALSO READ: Three Myths About Entrepreneurship


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