Motorola Is Back: Lenovo Officially Revives Classic Name; ‘Hello Moto’ is Motorola Once Again


Motorola is back, well, its official name at least. When Lenovo acquired Motorola from Google back in 2014, it decided to phase out the name brand Motorola and replaced it with "Moto by Lenovo." The Chinese tech giant, just recently, decided to revive the Motorola brand name.

The good news is that the original cell phone manufacturer got its old identity back. The name Motorola and the iconic stylized "M," more popularly called the "batwing" are one once again. According to c|net, in giving back Motorola its name and markings, it hopes to tap into Motorola's glorious legacy.

For those old enough to know, during the "dumb phone" days, Motorola was the iPhone of its time based on popularity. Nokia (later leader) its closest rival, was the Samsung and BlackBerry was in a class of its own for being the first ever, sort of smart (by today's standard), the smartphone of its day and the unit of choice, favored by businessmen and professionals.

Motorola Chairman and President Aymar de Lencquesaing is attempting to pump life back into a once household name. More so, now that both Nokia and BlackBerry staged a comeback during the just concluded Mobile World Congress in Barcelona, Spain.

Maribel Lopez, an analyst at Lopez Research stated that Motorola is an iconic brand that symbolized quality and innovation and that it was a bad idea to ditch the name in the first place. In 2014, sales turned sour for Lenovo when it rechristened the iconic brand into "Moto by Lenovo."

According to de Lencquesaing, 2016 meant the end of transforming the company. Consequently, they now have clarity on how to present themselves. As such, the Motorola name will be going forward in all regions, adjusting speed based on each particular territory.

Lenovo's decision to revert to Motorola's legendary moniker might have been stimulated by the favorable reception to HMD Global's Nokia branded phones, which includes the second revival of the nostalgia-inducing, Nokia 3310, according to Digital Trends.

Mobile World Congress 2017s underlying theme for this year was what's-old-is-new-and-hot-again. Notably, the company is not averse to the possibility of resurrecting the Moto Razr.

For the meantime, Lenovo is taking a gamble with its modular Moto Z family of phones, now bearing the original Motorola branding. Furthermore, the Moto G4 and G4 Plus are now reportedly ready to be updated to Android 7.0 Nougat.

What is good about this line is that its modules called Moto Mods are not weird and much easier to handle than LG G5. Its Moto Mods are uniform and involves only the back panel plate of the phone to magnetically attach Moto Mods. Another is that its Moto Mods can be used in future models.

Moreover, it promises to release 12 more Moto Mods in 2017. The company is actively campaigning for developers to help it build its Mod ecosystem.

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