Jan 05, 2017 10:59 AM EST
LG At CES 2017 Unveils New Super Thin 4K OLED TV Flagship And New Product Innovations [Video]
LG has earned rave reviews and loyalty of home theater buffs for a few years, running through its dedication to OLED. This year at CES 2017, it is defending its crown against 4K OLED TVs from Sony.
This year, LG finally came out with its LG W-series of 4K OLED TVs that is impossibly thin. It was unveiled at CES 2016 as a prototype but will be released this year as a viable product.
The highlight of this series of TVs is the LG W7. The W stands for wallpaper which describes the TVs innovative "picture-on-wall design," according to The Verge. The TV is a two part apparatus with the main display accompanied by a Dolby Atmos soundbar below it. The soundbar also incorporates the display panel's inner workings plus all inputs such as HDMI.
The main screen connects to the Soundbar via a proprietary cable; however, the unit cannot be put on a stand but mounted on a wall via a magnetic bracket. The LG W-series of TVs supports HDR as well as HDR10, Dolby Vision, and HLG.
To give a visual idea how thin the TV is, it is as thick as two coins stacked together. The coolest products shown at CES are concepts as it was with this model last year, however, LG will begin shipping the W7 this March, reported c|net.
Though no price points were mentioned, LG's director of new product development Tim Alessi, said it would cause a couple of thousand more than last year's most expensive OLED TV, which translates to about $10,000 for the 65-inch model.
Other product offerings LG unveiled during the CES press day are LG Smart InstaView Door-in-Door Refrigerator, Hub Robot, Robo Mower, Airbot, Super UHD TV's, The OLED Family, UHD BluRay player, Quad Wash Dishwashers, to name the notable ones.