Snapchat has Limited Roll-out Marketing Strategy for its Spectacles; Sparking Interests among Potential Users


Snap Inc., the developer of photo-messaging app Snapchat, recently announced its Snapchat Spectacle, which is the company's gateway to the wearable device market.

With an initial public offering of about $25 billion, the company didn't roll out their hardware the same way most tech companies would.

Snapchat Spectacles is a colorful pair of glasses that can record video snippets that goes directly to the users Snapchat Memories.

Instead of releasing it to the masses on holiday, it set up adorable roaming machines in different parts of the country, Fox reported. These machines are called Snapbot, each comes with a limited number of Snapchat Spectacle. These colorful glasses sell at a price of $130 each. 

Snapbot in California

A Snapbot was installed in downtown Las Angeles said the company last Thursday, Mashable reported. The roaiming vending machine is positioned inside Sklyspace LA in the U.S. Bank Tower. The location is an open-air observation deck that has a glass slide and is almost 1,000 feet above the ground.

Besides the observation deck, Snapbot has been dropped in six other locations in California, including the Venice Beach, Big Sur, Santa Monica, Brentwood, and Pasadena. The Grove shopping center near Beverly Hills also used to have a Snapbot.

Spectacles Brings Snap to the Wearable Market

Spectacles is an important product to Snap's business model by diversifying its stream of income ahead of its big IPO. However, the wearables market isn't bringing in big bucks for companies developing these products. GoPro, for example announced that it will cut down 15 percent of its workforce as part of its restructuring. Another is Fitbit's reported acquisition of Pebble, a smartwatch start up company.

The market's not so bright current status makes Snapchat Spectacles more interesting, especially with its limited rollout strategy. Snap's marketing style for its Spectacles makes it unclear what the eyewear is really capable of.

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