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Jaguar Joins Electric Cars Market with New I-Pace; Prospect for Profit Still in the Long Run

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Jaguar joins the race for electric car production with its new I-Pace, which is expected to go into production in 2018. The luxury brand's new sports utility vehicle will feature cutouts in its hood and a large glass roof.

As emission rules get tighter Jaguar Land Rover announces its I-Pace electric car during the unveiling of its prototype at the Los Angeles Auto Show. The new car, which is modeled after their F-Pace SUV, is expected to run more than 311 miles in one charging. The vehicle will have a low hood and its wheel arches will have a certain curve to make it look like a sports car, Bloomberg reported.

I-Pace will be released in the second half of 2018, Dezeen reported. When it comes to speed, the car can accelerate from zero to 62 miles per hour in just four seconds.

Jaguar's director of design, Ian Callum, said that it will be the next generation of electric vehicle design. It has that authentic Jaguar DNA with a dramatic, future-facing design. Fans can expect contemporary craftsmanship on electric technology.

Its power will come from its custom-designed battery pack, which is at the vehicle's base. This gives the car a low center of gravity, which brings agile driving dynamics.

As other competitors bring electric cars to the mainstream market, it is only logical for Jaguar to join the competition. Mercedes recently announced that it will offer 10 electric powered vehicles by 2025. It will part of their EQ sub-brand. Tesla Motors Inc. will beef up its automaking capacity producing 500,000 vehicles a year come 2018.

The government's teeth on combustion engines is one of the biggest reasons why car companies are now moving into electric cars. One big challenge that these automakers are facing is that the possibility for profit is thin, because drivers all over the world are still not familiar with electric vehicles. These drivers might not bite the prospect of driving electric cars. Plus, producing these vehicles are still quite expensive

The possibility for profit will still be in the long run as batteries get cheaper in the future. Later on, these batteries will also be more powerful, which will let drivers use their electric cars for a longer period of time driving them at a farther distance.

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