Steven Bell, Associate University Librarian at Temple University recalls how the Google effect had served to increase the professional value of his relationship with academic librarians. Whether by sheer intent or excess of service, Google had unconsciously partnered and valued even more relationship among academic librarians within themselves and towards designing the best online libraries this year.

In recently published book entitled "Crucible Moments: Inspiring Library Leadership", Steven Bell urges readers who happen to be social media users to rethink their positions in the face of media technology, information and research.

He recollects how the Google technology and thus, the Google effect raise the bar among existing online libraries with its ever-evolving information system. Academic librarians are nevertheless pleased by the inconspicuous partnership that has been going on around with Google.

By all means, the types of information assessed by the media technology are constantly challenging how online libraries are to be improved by the preceding years. Ultimately, who among the academic librarians would not recognize the larger-than-life profiled ASRS installations in University of Chicago and North Carolina State University, for instance? The big names of online library hubs which were once maintained by real-life librarians are now monitored by high-end intelligences with the exact same human features, Library Journal reported.

All thanks to Google's loyalties to real-life librarians, the online libraries are positioned at best. Now, this should be the kind of partnership that rekindles the very librarians' professional relationship with co-librarians.

All thanks to Google, the online library and the media technology system gets better by each turn. Yet, Google could not exist alone in the act of replenishing media technology. Researchers could not rely solely on Facebook as its weakness evidences its very package in a black and white sheet. Very clearly, one cannot dialogue with Google as it obviously cannot contextualize what the researcher is looking for, Inside Higher Ed reported.

But instead of celebrating such weakness, researchers, social media users and innovators are constantly reminded to keep track on both sides- the organic and digital information sources. Thus, academic libraries are only the sources capable of conversing with researchers.

With this mentality ensured, we are confident that the next online libraries in line will be dynamically inclined.