Tyra Banks To Teach Personal Branding For MBA Class At Stanford University


"America's Next Top Model" host Tyra Banks has been confirmed to teach an MBA class at Stanford University next year. She will be a guest lecturer for the prestigious institution on personal branding for two weeks.

Vogue reported that the subject is titled "Project You: Building and Extending Your Personal Brand." The supermodel-entrepreneur is slated to take up her new role in May 2017.

According to The Wall Street Journal, Tyra Banks will teach about 25 graduate students on how to utilize all types of media, both old and new, to display their strengths. The chief executive of TYRA Beauty will also share tips on how to handle press exposure as a leader in business.

The first assignment of Tyra Banks' Stanford University MBA class has also been revealed. Students are asked to create a short video that introduces themselves as well as the vision for a brand.

"If I see somebody not paying attention, I'm gonna call on them," Banks said about her teaching style. In addition, she aims to keep the class engaging and fun because she wants college students off their phones while she is speaking, unless they want to tweet something that she said.

Other celebrities have also taught at some of the country's top business schools. Oprah Winfrey taught a class, entitled "Dynamics of Leadership," at the Kellogg School of Management at Northwestern University.

Co-instructor Allison Kluger, a management professor at Stanford, approached Tyra Banks after she saw the 42-year-old supermodel-entrepreneur speak at a recent event for the Californian university, where Banks talked about how she transitioned from modeling to entrepreneurship. Kluger is a former producer for "The View" and "Good Morning America."

"I was mesmerized," Ms. Kluger said. "She's a natural."

In the next few months, Kluger and Banks will work together to develop the details for the course. It will be available for registration on a first-come, first-served basis.

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