Eleague ‘Counter Strike: Global Offensive Game’ Live in Twitter for the First Time in Collaboration with Turner and WME | IMG; Targets to Abolished Woman Discrimination in the Gaming IndustryBy Shunie Pearl C. Dela Cruz, UniversityHerald Reporter
The semifinals and championships of Counter Strike: Global Offensive Game will be streaming live on Twitter over weekends. For the record, this is the first time eSports event covered by Twitter. The live event competitions will be held Friday and Saturday, July 29 and July 30, from Cobb Energy Performing Arts Center in Atlanta, according to Eleague.
Since Twitter is patronized by gamers in the community, this partnership took advantage of Twitter's audience to promote competitive gaming and interact with fans as well. Live streaming of eSports has a possibility of bringing in more diverse group of fans in the gaming industry except to those who intentionally target and discriminate in an industry where men often excel.
According to Anthony Noto, Twitter's Chief Financial Officer said in an interview with Tech Crunch, "ESports fan go to Twitter to see and talk about what is happening now in competitive gaming." He stressed out that, "Gamers are one of the largest and most engaged audiences on Twitter, and we are thrilled to partner with Turner and WWE I IMG to bring them the live content from Eleague and Twitter commentary they are already looking for, all on one screen."
The General Manager of Eleague and Vice President of eSports, Turner Sports also said, "Twitter is the native social platform for eSports and this partnership provides our passionate fans with an additional opportunity to consume Eleague content as we reach the pinnacle of our first season." She added, "We're excited for our first ELEAGUE championship and look forward to offering these content experiences to our high-engaged fan base."
Eleague has good news to all who wanted to see the competition live. According to their website, "Eleague will continue to feature a limited commercial break format across all three platforms, which will include advertising branding and content from Official Marketing Partner's Domino's, Arby's, Buffalo Wild Wings and Credit Karma."