May 05, 2016 08:10 PM EDT
Apple Music Unveils New User Interface To Rival Spotify’s 30M Subscriptions; Revamp Streaming Launches At WWDC16 [VIDEO]
In the streaming space where Spotify dominates, Apple's streaming music service is set for a huge revamp after the first year iteration of the product was met with tepid reviews causing several executives brought in to revive the company's music strategy departed. The tech giant will unveil a rebooted version of Apple Music at its Worldwide Developers Conference in June.
Only a year ago when Apple Music was revealed at WWDC, since then it has drawn fluctuating reviews and complaints from subscribers and streamers. One factor to consider is the streaming service's profound integration with iTunes, music library management software of Apple, embarked confusing experience, insider told Bloomberg.
Meanwhile, the new version will be more intuitive and internet-based support to alter its current user interface. Apple will launch a improved marketing effort to secure the increase awareness of the service to lure more patrons to the streaming service which costs $10 per month. An Apple spokesman declined to comment, Bloomberg reported.
To assure success with the re-launch, new management was assigned to overseer the service's new look. Leading the pack of game changers is Content Head Robert Kondrk and Nine Inch Nails Frontman Trent Reznor. Another team headed by Design Chief Jony Ive had been providing input, alongside Beats Executive Jimmy Iovine and Senior Vice President Eddy Cue, in charge of Internet services.
According to the report, many analysts suggest that one of the biggest fall-out opposite Apple is the company's inability to develop tough Internet-based tools to harmonize with its well designed hardware. Other services such as Maps, Photos, iCloud and Siri were also under fire for being inferior to competitors.
Apple's frontmen are optimistic about the new visage and positive on the team working together for the better. The outtakes will be on display in June at the developers' conference, Apple Music's first birthday, the report said.
Here's a video of the report:
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