Apple has broken its code of silence and denied a report that stated they planned to shut down newly acquired music streaming service Beats Music.

TechCrunch first reported that five unnamed sources, which included "several prominent employees at Apple and Beats," said the music streaming service will be discontinued in May. Apple bought Beats Music for $3 billion in May, but its intentions for the acquisition thus far have been unclear.

Tom Neumayr, an Apple public relations representative, responded to TechCrunch's report, stating that it simply is "not true." Re/Code cited "people familiar with Apple's thinking," reporting that Apple may actually be altering Beats Music in a number of different ways, including its branding.

Re/Code noted that Apple may be inclined to completely revamp the Beats Music streaming service, as it had not taken off the way Spotify has. However, with how well the Beats by Dre headphones are doing, Apple will want to leave that alone.

TechCrunch reported that Apple could also have a different interpretation of what "shut down" means. Apple could still theoretically interweave a music streaming service into iTunes using the Beats Music groundwork. Then Apple could do whatever it wants with the Beats Music app, which would become irrelevant.

TechCrunch said Beats Music could have been made into a pre-loaded app with the iPhone 6 and 6 Plus and that it was not is an indicator of a change coming to the Beats brand.

Gigaom.com suggested various ways for Apple to handle Beats Music, with an iTunes makeover chiefly among them. Since less people are using a USB connection to synch music onto their devices, Gigaom argued, Apple should break iTunes into two: one-half a music player and the other an app.

The website also suggested the Beats brand should not be the only one to die. Instead, Apple should kill both the Beats and iTunes brand, raising a new one simply called "Music."