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Apr 14, 2017 12:13 PM EDT

SmartRecruiters has released data that showed 63 percent of successful hires talked mostly about the hiring company, its culture and job opening's functions with interviewers compared to 47 percent of the unsuccessful candidates. It proved that focusing more on job specifics and company culture increases chances of getting hired. So ask a lot of questions about the potential employer and the job description.

The recruitment marketing and collaborative hiring firm collected data from 180 successful hires and 1,800 candidates who were rejected. The data showed that 45 percent of candidates hired and 42 percent who were rejected both tailored their resumes to eachjob opening.

The HR Dive reported that around 49 percent of the rejected candidates said they didn't understand why they were passed over and 38 percent received the final decision by email. There were 46 percent who did not receive any notification about the outcome.

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The Business News Daily reported that social media was also a great factor for getting hired. More than 40 percent of candidates rejected said. they had public social media posts, where 23 percent said their posts contained photos of them drinking alcohol at a party or bar. An additional 23 percent said their posts included spelling errors.

SmartRecruiters data showed that in order to retain the best talent, employers needed to notify those they reject following interviews.  Employers that leave candidates with a positive impression of the organization have a better chance of competing for future talent and at the same time enhance their brand.

The data also suggested that employers can do a better job of communication by contacting candidates at all steps of the process, which includes informing them personally when they are rejected. It allows a potential future relationship to remain possible.

The top reasons why candidates turn down job offers include the salary offered was too low (30percent), benefits weren't competitive (19percent), there was a better job offer (11percent), the company culture was a poor fit (9percent) and the job was different from what was described(8percent). It's important to craft job descriptions accurately to ensure the right people to apply.

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