You think that your efforts at search engine optimization are working fine. Is that truly the case? The only way to know for sure is to have an audit done to determine if your SEO efforts are actually doing anything for your pages. Once you understand how and when your high rankings start with a FREE SEO Reality Check, having a professional perform the audit will be a no-brainer. Here are some of the  ways that the audit will help you make the most of your SEO efforts.

Get Rid of Any Practices That Are Holding Your Site Back

Nothing lasts forever when it comes to how search engines rank pages. You've heard of the bigger updates, but there are small ones happening all the time. The result is that some of the practices that did quite a bit for you a few years back may have nothing to do with the traffic coming to your pages today. In fact, some of those practices may result in preventing traffic from coming to your site.

One thing that the check accomplishes is spotting any practices that are no longer doing any good for you. Once they are identified, it's easier to determine how to replace them with practices that the major search engines currently support. You'll be surprised at what a difference this one change makes.

Find Out Which If Any Of Your Present Keywords are Trending

Just as practices change over time, the popularity of keywords and keyword phrases shift. Some time back, you chose keywords that were trending at the time. Unfortunately, some of them are no longer popular. One of the things that will happen during the audit is to identify which keywords are no longer creating interest in your pages and which ones still provide some help in this area. That helps you to know which ones need to go and which ones can stay.

Identify Relevant and Better Performing Keywords That Are In Line With Current Trends

You know that BERT, Penguin, Panda, Rankbrain and this type of stuff has changed a lot over the years. What worked when you started the business two decades ago can bury you online today. That includes the use of keywords that no longer work.

You've already found that some of the keywords that used to trend are of no use in helping your pages rank today. What you need now is more relevant and higher performing keywords to go along with the ones that are still trending. A professional can take the audit results and come up with some suggestions that are likely to be used regularly in browser searches. That increases the odds of your pages showing up on the first page of search results.

Evaluating the Value of Your Current Content

The overall value of your page content also comes under scrutiny. It must be directly related to the subject matter of the site. It also must offer readers something of value. This can be done while still using relevant keywords and long tail keyword phrases. An expert will show you how.

The bottom line is that even if your SEO is in pretty decent shape, it could be better. After a professional takes a look and identifies what needs to be changed, it's possible to make that good thing better. In the long run, the audit will help boost your traffic, improve page rankings, and give you more of an edge in the competitive world of online placement.