Dec 12, 2019 11:49 AM EST
Top Career Options if You're Majoring in Marketing
Majoring in marketing is worth considering if you've ever been drawn to a career that rewards results. Most who go this path have confidence in their own abilities, and they just want a chance to prove it.
In the following article, we're going to look at the six careers that are custom-made for marketing majors. See which ones appeal to you. Let's get started!
1. Brand or Product Manager
Branding or product management is important because it helps a company establish themselves or their solution as the ultimate solution for their market. Of the marketing major jobs out there, this one is fun.
It gives you a chance to establish a company's voice. You also get the opportunity to improve the lives of your customers and clients. Job outlook-wise, brand or product managers earn a median income of around $132,000 per year.
2. Digital Marketing Specialist
Other marketing degree jobs include that of digital marketing specialists. These are the professionals who handle each aspect of marketing on the web, from social media to pay-per-click advertising and content marketing.
This job has an enormous impact on the success of a brand. It also pays a median salary of around $56,000 per year, which is about $20,000 higher than the US median salary.
3. Event Planner
Event planning has many logistical and outreach needs, and that makes it one of the ideal jobs for marketing majors. A single event requires location booking, outreach to a target audience, entertainment arrangements, program festivities, and more.
A marketing degree can lead to some pretty lucrative fundraising careers. Your job is about spreading the word, and who needs that more than nonprofit organizations? Using your marketing degree in this capacity allows you to earn a living and support a worthy cause at the same time.
5. Communications or PR Manager
Many jobs with a marketing degree end up going the public relations or communications route. Many entities, such as police departments, corporations, and small businesses have a need to interface with the public on a level that's beyond the expertise of the specialists within their organization.
Or even if the expertise is there, the time isn't. That's where you can step in, control the narrative, promote a great image for the entity, and earn a good living in the process. Most PR managers earn anywhere from $64,250 to $208,000 per year with business managers doing the best.
6. Social Media Consultant
Every marketing major knows the importance of social media. And most business owners do as well. But they're not quite sure how to use it.
As a marketing specialist, you're in a great position to build those social media relationships that advance the purpose of the organization with its target audience. It's really an extension of PR management.
Majoring in Marketing Can Lead to a Fruitful Career
Majoring in marketing is by no means a "wasted major." It gives you a healthy mix of business and communications expertise from a sales perspective. And that's something every organization will need for the foreseeable future.
Best of luck if you decide to go this route. And for more helpful marketing tips, check out some of our other posts on the topic.
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