Color Does Matter: Tips for Web Design Students in College


Color Does Matter: Tips for Web Design Students in College
Color Does Matter: Tips for Web Design Students in College
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Web designing has been one of the most in-demand programs available in college. One of the fundamentals in the process of web designing is choosing an appropriate color combination. It is considered essential because it greatly contributes to the success of the website. Psychologists have discovered that people are liable on a subconscious level to color impressions and 6 out of 10 website acceptance or rejection is interconnected to this very fact. 

Color is an integral component of good web design and should be minded carefully. Choosing the right color combinations for a website the key to generate positive ambiances to the visitors and as a result, make them stay longer for further engagement.

If at this point you still lack enough knowledge to make a website gain its progress. Here is a list of things that you need to consider in order to choose the right colors for the website.

    Define Your Product / Service

Most of the time, an established business starts with colors that are on product/service. The chosen colors must also represent your brand intentions.

If you are engaged with selling environmental or organic products, "green" is obviously the perfect shade to use. Colors like red or orange would be impractical to show when it comes to environmental products/services because it will have another impact.

    Focus on Your Target Market

The demographic and behavioral activity of your target audience should not be ignored. The color used for a product on the elderly may not equate well with younger generations. You should also do some research regarding the usage of bright colors like red, yellow, blue, etc. as they can cause eye fatigue and could increase your bounce rates.

    Background Color

It is overwhelming to have a different color of the background. But this is inadvisable as it punches the body of the website page forward, keeps the focus on the website itself, and overpowers the content and important information.

To be able to understand the theory behind each color is one thing. Choosing an effective color palette is another important task. Start with what you know, start with the basics.


Harmony signifies balance. It is common, to begin with dominant colors when deciding on a color palette. After that, you may start to layer your chosen palette. Shades of darker colors tend to be seen first and carry more visual weight, then work your way back to lighter colors.

    Make Your Text Black

People worldwide are used to reading the text in black. It is easiest for the eye to see and has a traditionally professional finish.

    Colors of the Highlighted Word should Reflect the Intention

As said earlier, it is important to relate your product/service to a color relevant to your industry or intention.

  • RED is attractive and powerful. It usually encourages the visitor to take action like "Book Now" or "Reserve Now".
  • ORANGE is used to promote food products. It is more appealing to the younger generation.
  • YELLOW indicates optimism and creativity. It is commonly used as an accent in most cases and is best for leisure products or services.
  • GREEN is all about the environment and tourism. It can also symbolize wealth and prosperity.
  • BLUE belongs to conservative colors. Next, to white and black, this color comes with incredibly high trust value. It is best to use in high-end products.

It explains that the color scheme is really important to every website. Sometimes you don't need to overdo it because simplicity is more than enough to make it better. 

ALSO READ: Color and Brightness Have Profound Affect on Circadian Rhythm, the Body's Internal Clock

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