Facebook Acquires CrowdTangle to Help Publishers Share StoriesBy Marj
CrowdTangle has recently confirmed, through its website, that it is joining the Facebook brand after the social media giant acquired the publishing platform.
Crowd Tangle CEO Brandon Silverman and CTTO Matt Garmur said in a statement that they are happy with these developments noting the power and reach of Facebook's social media platform.
"When we started CrowdTangle in 2011, we began by experimenting with Facebook's public API and trying to come up with creative products we could build on top of their social data," Silverman said in the statement.
Five years after the first tinkering with Facebook, Silverman's team managed to create a tool could help publishers to share their stories and take advantage of the social media.
In the CrowdTangle platform, there is a dashboard that displays the real-time performance of posted stories and customers will be able to see it.
CrowdTangle is also popular among journalists and and newsrooms. The tool allows users identify great stories, identify influencers and measure a story's social media performance.
Although Facebook has its own tool that tracks down how publishers' pages perform, CrowdTangle helps keep track of other Facebook-owned sites like Instagram, Twitter and Reddit. It will also be used to track fake and misleading stories, Mashable reported.
According to The Verge, big-named publishers like CNN, USA Today, The Huffington Post, MTV, ESPN, The Verge and BuzzFeed also use CrowdTangle. It is also reportedly being used by a non-profit organization like Greepeace and a popular cosmetic brand L'Oreal Paris.
This recent Facebook acquisition only proves that the company is serious in its commitment to provide and build sustainable and profitable business among publishers.
Moreover, the CEO and CTTO of CrowdTangle added in their statement that Facebook users may expect a long-time presence of CrowdTangle in the Facebook platform as the company said that their operation within Facebook will continue and that customers can expect more from them.