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Lenovo Legion Storms Gaming Market Despite Tough PC Gaming Environment

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PC gaming is getting too much attention these days and almost every tech companies want to have a strong presence in the gaming market. Acer has its Predator, Dell got its Alienware and now hardware manufacturer Lenovo has a new breed of Legion laptops that could crash the gaming party.

The Chinese company may be new in the gaming space, but it's quickly catching up with the growing competition. According to PC Magazine, Lenovo has just announced its own brand of gaming PCs at the recent CES 2017.Lenovo hopes that it will be able to compete with the likes of Dell's Alienware, Acer's Predator and other laser-focused companies. Unveiled at CES 2017 event, the new Lenovo Legion will feature some of the most loaded PCs offered in the market.

Lenovo's latest salvo in the gaming space are two 15.6-inch gaming laptops, both offer different levels of power for mainstream gamers and enthusiast shoppers.

The first one is a more powerful version of Lenovo gaming, the Lenovo Y720. This one is a VR-ready laptop that features a Nvidia GeForce GTX 1060 graphics card and support for 4K display.

The second one is the Lenovo Y520, which also equipped with an Intel Core i7 processor, but packs a Nvidia GTX 1050 instead. However, according to BGR, the Y520 it's not VR ready and has no support for 4K display. But it's the most affordable in the two laptops.

Price for Lenovo Y520 starts at $899.99 and it's slated to ship next month, while the more powerful version Lenovo Y720 will start at $1,399.99 and becomes available in April. In addition to the new hardware, Lenovo's gaming division is also getting a new name for this year, it's now called Legion.

PC Gaming Still Tough For Lenovo

Getting into the big crowd in the PC gaming market is inherently difficult. But unlike the Microsoft Xbox One and Sony's PS4 business, which primarily operates in a handful of stronghold territories, PC gaming is more globally popular and more easy to market. Plus, the PC gaming is still big in regions like the United States, Europe, and China, but it is also growing quickly in some fast-emerging markets like in India and Philippines.

Most of the countries in South America region, where high taxes make console gaming prohibitively expensive to acquire, is quickly catching onto competitive esports gaming, which used PC or laptops as their preferred gaming machines.

Unfortunately, Lenovo PC gaming business might also get so complicated because each of these regions has different needs. Lenovo can't tailor its approach for just one region, the China and US market are two huge but different market with a different need.

This requires a lot more time and incredible focus in engaging the different customers. And Lenovo is currently not in good position to deal with this kind of challenges. 

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