Let's admit the fact that Apple is excellent when it comes to making hype for their expensive products. What caught the attention of the critics is the "iPhone 7" supply and demand issue which according to them is not true. Could it be true that consumers can buy their bet phones straight from Apple store even without pre-reservations?

The people were advised to be skeptical about what Apple has been saying to be able to not become a victim of master manipulation.  The Forbes reported about the true reason behind the "iPhone 7" shortage buzz. According to the report, Apple's claim over lack of supply because of the higher demands is not true. It is because of the bankruptcy incidence recently happened to Hajin Shipping where dozens of ships are banned from going into the ports. These ships are allegedly carrying about $14 billion of supplies that includes electronic items.

The silence of Apple over the delayed shipment of 'iPhone 7' from their overseas manufacturers paid off when they made it appeared that they receive volume of demands from the consumers. October might be a legit date to wait upon but telling lies right in front of the faces of loyal fans does not do justice after all.

On the other hand, a hilarious video has caused a stir among the public. The video showed a lonely Apple "iPhone 7" launching in an Apple Store in Denmark where only three people are around - the store staff, two potential buyers. The video which is posted by Techno Buffalo showed that an "iPhone 7" high demand is not true after all. However, a site commenter named Hap Hap Happy said that there is no Apple Store located in Denmark. According to the said commenter, the store shown in the video belongs to the Carrier named "3" which is holding its launch party. Since "3" is not an official Apple Store, the video is considered by most as fake.