A student from University of Tennessee, who was alleged to have indulged in 'butt chugging', has denied the reports of the bizarre alcohol consumption method.

Alexander Broughton, a member of the Pi Kappa Alpha fraternity, was admitted to the hospital following alcohol poisoning from a wine enema last September during 'Tour de Franzia', a drinking game where members of the fraternity are asked to complete a box of Franzia wine.

His blood alcohol levels were more than 0.40 percent - five times the legal level of intoxication. Officials alleged that the excess of alcohol consumption was by method known as 'Butt chugging'. 

It is a practice of inserting a tube of alcohol into the rectum. When alcohol is poured into the tube, it gets absorbed in the bloodstream and makes a person to get drunk faster, according to a report in CNN.

The trend of consuming alcohol through this way is said to be very dangerous and life threatening.

Following allegations of the unusual wine drinking game, Alex and his lawyer along with Pi Kappa Alpha fraternity brothers held a press conference Tuesday denying the reports of 'butt chugging' saying that he never heard of such a practice, according to a report in The Washington Post.

"On Friday, September 21, 2012, I made a bad choice regarding drinking. That decision almost cost me my life, and I deeply regret it," Broughton told in the press conference.

"However, the scandalous accusations surrounding that event never happened, and I completely deny them," he said.

 According to a police report from the university, one of Broughton's fraternity brothers told the police that he was indulged in 'butt-chugging', but Daniel McGehee, attorney of Broughton, said that his friend has denied the statements.

"Everything gathered by [the police officer] is false, misleading and a total lie," The Washington Post quoted McGehee as saying.

Pi Kappa Alpha International has since suspended fraternity's UT chapter for 30 days. While no charges have been filed against any one, the UT police department issued citations to young brothers of the fraternity last week.