The New York Times collaborated with CIG Education Group to launch a new ed-tech initiative.
NYT EDUcation marries the paper's premier content and award-winning journalism to the educational expertise of CIG Education Group, a leader in the development of branded academic institutions. It's an online platform that will offer everything from "college preparatory courses to continuing education for adult learners," Inside Higher Ed reported.
The initiative will offer courses on a wide variety of topics, ranging from pre-college level to higher education, continuing education and executive education by incorporating the skills, knowledge and experience of The New York Times.
"This is an important milestone in The New York Times Company's brand extension strategy. NYT EDUcation provides our readers and other like-minded individuals in the U.S. and across the globe an opportunity to learn across a wide range of topics on which The Times has world-class expertise," Michael Greenspon, General Manager News Services & International at The New York Times, said in a statement. "We are proud to be working with CIG Education Group who has a strong track record in building corporate-branded education programs, and our relationship will highlight the history, depth and breadth of The New York Times."
CIG Education Group will build NYT EDUcation by leveraging a team of proven institution builders who have been pivotal in the development of Sotheby's Institute of Art, today's foremost leader in graduate-level study of art and its international markets.
"We're connecting students to an innovative and relevant curriculum that has, at its heart, the content, creativity and wide-ranging knowledge of one of the greatest media companies in the world," said Michael Chung, CEO of CIG Education Group, COO of Cambridge Information Group.
NYT EDUcation is in the process of assembling a world-class management and curriculum development team. Planning of courses and programs will begin shortly and the first offerings will be available in fall 2015.
