Sunday, May 28 2023 | Updated at 10:32 PM EDT

Stay Connected With Us F T R

Feb 22, 2022 10:08 AM EST

This is How You Improve Your Customer Service Standards


Photo by Blake Wisz on Unsplash

(Photo : Blake Wisz on Unsplash)

Customers are the backbone of any business. Customers and clients drive your business because they are the ones who take your service or buy your product. Providing great customer service can help you improve your brand identity, customer retention, and much more. As a part of the customer service team, it's a part of your job to keep your customers engaged and informed about your products and services. Irrespective of your age and experience, you can always improve your customer skills. By doing so, you build a strong rapport with your customers, bring in more revenue to the company and you will also grow in your career and job.

Happy and satisfied customers spread positive things about your company and help you to bring in more customers. Most of the customers value experience more than the product or service. Thus, it shows that if you want a loyal customer base, you need to offer them amazing customer service.

What is customer service?

Customer service is nothing but the service you offer to your customers in different ways. It can be troubleshooting issues, responding to their queries, explaining about your product or services, training users, and selling your products. Most of the customers expect personalized customer service. To make your customers feel valued, you need to offer them a comprehensive and personalized service.

There are many skills needed to master the art of customer service. Customer service is a combination of technical, interpersonal, and communication skills. To help you better with this, we have listed down the best practices you need to inculcate to improve your customer service standards.

1.) Understand customer mindset:

The first and foremost step to providing amazing customer service is to understand the needs and expectations of your customers. You can conduct research, surveys, and everything that you could to understand your customer's mindset. During in-person interactions, do not hesitate to ask your customers about needs and requirements. With all the information and knowledge about your product or service, you can answer their questions confidently and offer them amazing customer service.

2.) Be a good listener:

Most of the customer service associates rush to their customers and speak before the customers raise any queries. Some even talk without listening to their customers completely which is a very bad price. To become a good customer service professional, you need to be an active listener. You should listen to them first, absorb what they are saying and once they are done, you can respond to them.

One of the best practices is, you can rephrase what your customers are saying just to ensure you understand what they need. The other tactic is to use affirming language like "I understand" or "I appreciate your situation". You can even respond to them with questions to understand them better and offer the solution they expect.

3.) Enhance your technical skills:

You never know what type of questions your customers can come up with. You need to have complete knowledge of personal skills. Organizations can offer training to their employees to ensure they possess good technical skills. For training, you can leverage top LMS software like "Docebo" which offers an amazing learning experience to your employees. With an LMS, you can offer your online training effectively. These days, most organizations are offering online training because of the pandemic and also it's cost-effective too.

4.) Offer a personalized service:

As a customer service associate, you should be professional, friendly, and approachable. Respect your customers while conversing with them or responding to their queries. Make them feel you value them and offer a personalized service. For instance, if a customer asks you about a specific product and you don't have it in stock currently, remind them about it and tell them that you have that product in stock when they visit again.

Use positive body language that entails eye contact, firm posture, and don't forget to smile often. When you are offering your service over the phone, communication skills will play a huge role.

5.) Learn to empathize:

Empathy is nothing but the ability to understand your customers from their perspective. This is a skill that can be acquired over a period although some are inherently born with it. When a customer is complaining to you about a problem, see the problem with their lens and understand how it makes them feel. This is a very important customer trait because the customer can share more problems if they feel that they are understood by you.

6.) Leverage technology:

Along with a learning management system, a CRM tool is also very useful. You can streamline your workforce using CRM software. It helps to provide valuable insights about your customers which is helpful in offering personalized service. It helps to build a good relationship with your customers as you can understand their needs in a better way. Also, the majority of the CRM tools offer multi-device accessibility which helps to assist your customers through laptops, mobiles, and tablets. You can assist your customers anytime and anywhere you want.

Digital signage is another cost-effective technology product that can be leveraged. Reading Mandoe Media's ultimate guide to opening a retail store can help you level up your tech game and improve your customer service.

7.) Strong social media presence:

A vast number of people use social media and digitally you can connect with your customers, make advertisements and build an aesthetic social media profile. With mobile access at your fingertips, your audience can message you and get the queries cleared and as a brand, you can connect with them by putting up special offers and discounts. All in all, a strong social media presence is very necessary in this digital world.


Asking for feedback from your customers helps to find out where you are going wrong and how you can improve on it. Also, it sends a strong message to your customers that you care about their opinions and feedback. You can ask them specific questions like the suggestions they would like to give regarding your service. You can conduct surveys or even talk to your customers on phone to get a more detailed perspective on your customer service.


Organizations should always lookout for ways that can enhance their customer service standards. No matter how good your reviews are, there would always be room for improvement. We hope this article helps you to improve your customer service standards.

See Now: Facebook will use AI to detect users with suicidal thoughts and prevent suicide

© 2017 University Herald, All rights reserved. Do not reproduce without permission.

Join the Conversation

Get Our FREE Newsletters

Stay Connected With Us F T R

Real Time Analytics