Jun 13, 2014 11:34 AM EDT By Jaleesa Baulkman, UniversityHerald Reporter

Elsevier, a world-leading provider of scientific, technical and medical information products and services, announced Thursday that they will be collaborating with Knewton to provide adaptive learning technology to medical students globally.

Starting with courses for nursing and health professions students, Elsevier will use Knewton's infrastructure to power personalized digital solutions that continuously adjust to each individual's unique learning needs.

"Today, the demand for health and medical professionals around the world is growing rapidly, and higher education institutions need the best materials to help students prepare for careers in the health industry," John Danaher, President, Elsevier Education, said in a statement. "Our Knewton-powered solutions will help transform health science education for professors and students, inside and outside the classroom. When students learn more effectively, they will experience more success when they launch into careers.

Elsevier is a publishing giant and global leader in educational learning solutions, with a strong focus on research, science, and healthcare, and a mission to develop solutions that deliver improved outcomes for global health. It publishes about 25 percent of the world's clinical content, and nearly every nursing student in North America uses an Elsevier resource in training or in practice, according to a press release.

Knewton technology will analyze what every student knows and how he or she learns best, and then provide personalized recommendations to help more students master the Elsevier material.

"Elsevier's high-quality educational materials prepare students in nursing, health professions, and medicine to play critical roles in the future of global health," Jose Ferreira, Founder and CEO of Knewton, a leading adaptive learning company, said in a statement. "We look forward to working with Elsevier to help millions more students unlock personalized learning experiences and better master the material needed to prepare for these important careers."

Elsevier's decision to work with Knewton reflects an increasing global demand for personalized learning materials and Knewton's leadership position in data analytics and adaptive learning.

"Elsevier's mission is to improve student, program, and institutional outcomes by focusing on development of innovative solutions that will deliver value for customers, businesses, and shareholders," Danaher said. "Our work with Knewton combines our world-class educational content with the latest analytics and technology so academic institutions can analyze the effectiveness of their curriculum and make the necessary adjustments to produce better outcomes for students."

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