Nov 09, 2013 09:33 AM EST By Jaleesa Baulkman, UniversityHerald Reporter

The founder of Lululemon Athletica blamed women's bodies for the wear-and-tear on the brand's luxury attire, ABC News reported.

Less than nine months after coming under fire for the "sheerness" of its yoga pants, Chip Wilson said large thighs may be the issue.

"Frankly, some women's bodies just don't actually work [for the yoga pants]," Wilson told Bloomberg TV. "It's more really about the rubbing through the thighs, how much pressure is there over a period of time, how much they use it."

In March, the Canadian-based company was forced to pull nearly one-fifth of its popular black Luon pants from stores, showrooms and the website after customers complained the pants were see-through. As a result, shares of the Lululemon fell six percent.

According to ABC News, in previous interviews, Wilson has said that the $100 yoga pants become see-through when women buy pants that are a few sizes too small for them.

Lululemon customers complained that in order to return their yoga pants, sales representatives of the apparel brand asked women to "try on the pants first and then bend over for inspection," the Examiner reported.

Lululemon offered customers a full refund or exchange for the pants and said in June that it delivered the Luon pants back into the stores within 90 days of pulling the line.

Now that the pants are back on the store shelves, Lululemon is facing a new barrage of customer complaints about the quality of their product. Customers took to the company's Facebook page and website to comment on the lessening of the quality of its products, ABC News reported.

"Bought a new pair of groove pants in late-August ... they now look like they are YEARS old," wrote one customer. "I have cheap pants from Target that have held up better. Where did the quality go?"

The apparel site said "Quality is one of our core values," and that most of its product line is designed to "withstand five years of intended use."

Lululemon started as one store in Vancouver, British Columbia, in 1998. Today it has 175 stores in the United States and many more worldwide. It's ranked fourth among the most profitable stores in the United States, according to research company Retail Sails.

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