Oct 19, 2020 03:23 PM EDT By Ernest Hamilton, UniversityHerald Reporter

Given the huge growth of online marketing, it comes as no surprise to notice that there are numerous universities that now offer majors in digital marketing and related studies. At the same time, there are many online courses that give you the education that you require. 

Online marketing is a very interesting career path. It is different than most because even for some really good job positions you do not really need a college degree. While this is correct and you can start working in the industry even without a college education, we need to understand that there are some clear advantages of choosing the college path. The most important ones are presented below by marketing and SEO expert Peter Kent. 

Instant Recognition Of Skills

When you learn online marketing from an accredited, renowned college, you do not have to prove that you know what you are doing. This can be a huge advantage when it comes to increasing the possibility of getting a job, especially at an entry-level. 

At the same time, because of the fact that your skills are recognized, just like your knowledge, the business that hires you knows that there is no need for extra training. You can thus end up with a higher salary from the start and usually a better position. 

Structured Courses

A big problem with learning online marketing online is that you need to create your own courses. This is especially the case when you cannot afford the paid options. Because of this, there is a clear advantage in the college path. Coursework is already done for you so you just end up focused on the learning aspect of things. 

Due to gaining access to highly-structured courses, a huge advantage appears in the fact that you can learn online marketing faster. 

Access To Industry Experts

In online marketing, networking is very important. We are talking about an industry that keeps changing and that evolves. You have to be up-to-date with changes and you need access to industry experts. Colleges only hire experienced professors. This allows direct access to the knowledge of a person that is actively involved in online marketing. 

To make matters even more interesting, the best students are usually targeted by marketing agencies. Because of the network that the professor has access to, it is easier to get a job for many since those with the highest results are targeted. 

Conclusions

The college path for online marketing is definitely one that you have to consider. This is especially the case when classes are taught online, which is the norm anyway for such courses because of the coronavirus pandemic. However, this does not mean this path is great for everyone. 

You need to look at both options and you have to see what works for you. For many, the college path does not work simply because there is no access to a local university that offers such courses while maintaining high industry standards. In such a situation, it is simply a lot better to look for online courses that teach you online marketing. 

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