Mar 09, 2017 10:12 AM EST By Natalie Scott, UniversityHerald Reporter

Two of the major chipset manufacturers are likely to enter into GPU licensing deal this year. AMD and Intel's partnership for Raven Ridge (Ryzen CPU and Vega GPU) launching is anticipated to dominate the PC and server processor markets; thus, reducing the market for NVIDIA GTX 1080 Ti.

NVIDIA is Intel's toughest competitor in the field of Artificial Intelligence and it seems like the latter wanted to get ahead of the former through forging a partnership with co-rival AMD. This GPU licensing deal is deemed beneficial both to Intel and AMD and could mean reduction of market for NVIDIA, most especially for its GTX 1080 Ti market.

The rumored GPU licensing deal includes the packaging of AMD's CPU and GPU on single silicon through Intel's Embedded Multi-die Interconnect Bridge packaging technology. According to Market Realist, merging CPU and GPU together could decrease latency and thus, simplify board designs for thinner laptops, Market Realist reported.

Furthermore, Intel and AMD's partnership is timely and relevant for AMD's project called Raven Ridge. This product will house Ryzen CPU and Vega GPU which offers 704 cores in 1.8 FLOPS that could propel multiplayer online games experience.

On the other hand, while AMD and Intel's partnership is still impending, NVIDIA has announced that GTX 1080 Ti pre-orders were already sold out right after it was launched during the Game Developers Conference. According to Forbes, the 20 to 45 percent increase in performance for NVIDIA GTX 1080 Ti is a means of countering AMD GPU chips based on Vega architecture.

The current movement in the semiconductor industry is a proof that AMD is on the verge of going back to its glorious days. Aside from the fact that Apple is considering Raven Ridge for future MacBooks, other major PC manufacturers are expected to follow the Cupertino giant footsteps and this could spell trouble for NVIDIA. 

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