Mar 07, 2017 08:32 AM EST By Khaleb Skye A. Cruz, UniversityHerald Reporter

On March 6, IBM and Salesforce announced that they would integrate their artificial intelligence (AI) technologies in a bid to boost company sales and serve customers better.

Salesforce and IBM want to offer a broader humanlike conversation and learning capabilities for Watson and Einstein. The all-new joint AI system is expected to be available in the second half of 2017. Below are the possible benefits of IBM's Watson and Salesforce's Einstein partnership.

Salesforce taps IBM: Here's the deal

CNBC reported that Salesforce customers could now consume data from IBM. As part of the deal, the latter signed an agreement to deploy the Salesforce Service Cloud for internal use. Nonetheless, the value of the deal and the retail price of the joint products were not yet disclosed.

Among the most notable parts of the partnership, the Weather Company will provide a fresh component on the Salesforce AppExchange. This will enable Salesforce customers to take weather data into their apps in a seamless manner. For the record, IBM acquired the Weather Company two years ago.

Meanwhile, Bluewolf, an IBM consulting company, offers a way to help customers combine Watson with Einstein of Salesforce. Apparently, the former AI faced a series of bad publicity in February. The auditors of the University of Texas placed the project on hold.

Benefits of the IBM & Salesforce AI

Per Market Watch, the partnership will highly likely work because the AI technologies have different capabilities. IBM (+0.23 percent) and Salesforce (+0.34 percent) may perfectly complement each other. Einstein understands categorized data collected by customers like the number of purchases. On the other hand, Watson focuses on interpreting information that has not been categorized like research papers and Facebook posts.

For example, an insurance company using Salesforce can now utilize Watson's weather data to target customers before a storm. This method, obviously, could reduce potential damages. Given the combination of IBM and Einstein, companies will be allowed to send a highly directed campaign to shoppers.

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