Feb 13, 2017 08:14 AM EST By Avery Robbins, UniversityHerald Reporter

With a recent executive order from Donald Trump, small businesses may or may not benefit from the new changes. However, the business still needs to optimize sale strategies and increase profits. Here's what small businesses can do!

The power of online marketing

Expense reporting is important, especially for newbie startups, Forbes reported. However, the online analytics reports have also given the entrepreneur the tools to increase sales.

There are ways to sell a product, one of which, through an online platform. Generally, potential consumers will go through the products being offered before they make a purchase.

Online platforms can offer the convenient for consumers while helping a business to identify their visitors' behavior before developing the best practice for effective marketing strategies.

Nurturing relationships

Every small business needs loyal customers who will keep coming back. The increasing sale isn't just about getting more potential buyers but also nurturing those who have trusted your brand. Building customer relationship can include listening to their concerns and solving their issues.

Measure everything

One way that a small business can do to increase sales is through measurements. There are metrics to set, for instance, profit increase and even retention metrics. Retention metrics, according to Business, can determine the most-visited contents, the bounce and return rates.

How Donald Trump can help

President Donald Trump has promised to cut a few regulations for US businesses to end the unfairness, according to BBC. The report goes on to say that there will be "two-out, one-in" - which means eliminating two regulations and requesting a new one.

The effort to help small business, however, could actually go beyond what he has ordered - for instance, expanding the support for small businesses through development centers or offer tech solutions for payrolls, App reported.

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