Dec 28, 2016 11:56 AM EST By Eva M. Fernandez, UniversityHerald Reporter

A survey conducted in 24 countries revealed that more people opt for "control over privacy" than "convenience of service." But in this digital age where information is being shared freely, experts say that privacy is not loss; instead privacy only has new conditions.

Contol Over Privacy vs Convenience of Service

KMPG International released a consumer privacy report called "Crossing the Line" revealing that 71 percent of Indians choose "control over privacy" than "convenience of service," Business Standard reported. It reports that 60 to 87 percent of the 7,000 people coming from 24 different countries gave the same answer that Indians gave. According to the report it takes a great deal of cybersecurity measures and assurance coming from organizations for the Indian population to trust them.

The "Crossing the Line" report showed that majority of the consumers from all over the world trusted local government organizations, law enforcement, health providers, and banks. Meanwhile, the least trusted platforms come from gaming organizations, retailers, and social media.

In India, central government organization and banking are also the most trusted ones and are the ones asking the least personal information that are not necessarily needed. Meanwhile, entertainment and gaming are also the least trusted organizations in the country, and both these platforms ask for the most amount of unnecessary personal information. Meanwhile, Singapore, China, and India are the countries that are most concerned about how their personal data are handled and used.

Privacy is still alive and kicking

With this information given by the "Crossing the Line" report, does it mean that privacy in the digital world is dead? Facebook's Mark Zuckerberg said that actively using social media and freely sharing information over it doesn't mean privacy is dead; instead, it only means that there are new conditions when it comes to privacy, Tech Crunch reported.

Privacy is still valuable in the present digital age. Creating a brand or an identity online is, in fact, empowering. It means people can choose who knows about them, what people know about them, and when will they divulge certain personal information. It will also give the people power over the outcomes from how their personal information are used.

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