Dec 09, 2016 09:14 AM EST By Eileen De Santos, UniversityHerald Reporter

Amazon is gearing it up a notch. The company just launched a new app that allows consumers to know more about the product that they are buying. Transparency app, as the name implies, gives consumers access to information that they normally do not have.

Amazon's Transparency App - how it works?

Android Headline reports that the Transparency App is free for download from Google Play Store. There's one catch though, you can only use it once you have the product on-hand. When a customer bought a product that bears the Transparency logo and a QR code, one can simply scan the code using the Transparency App to get the details about the product. After scanning, the customer can get the following details such as brief description of the product and its manufacturer, and for perishables it will even include the ingredients and the expiration date for the product.

Amazon's Transparency App - not available on all products.

There's a brief description about the Transparency App on Amazon's official website. As of now, the numbers of products being supported by the app is still limited. There's a strong possibility that other manufacturers may follow soon.

The launching of the Transparency App offers online consumers the protection that they need. It may even push suppliers and manufacturers to deliver high quality products because consumers can now trace the origin of the items they bought.

Are the rest of the sellers in Amazon willing to undergo through such detailed procedure and accountability? If they want to continuously expand their online market reach, they need to comply to the standards. If is going to be mutually beneficial to all. Consumers are protected while manufacturers that are delivering quality products are more likely to get repeat customers. With Amazon dominating the online market, it is wise for manufacturers to comply with Transparency App. It's a win-win situation for all.

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