Nov 30, 2016 09:10 AM EST By Don Don Navidad, UniversityHerald Reporter

Apple Inc. is testing more than 10 prototypes for new iPhones that could roll out next year. It has been said that some of those iPhone prototypes may have a new design that focused on a curved screen.

For months now, tech enthusiasts have seen a persistent rumor regarding at least one of the iPhone models to be launched in 2017, and that has to do with packing an OLED touchscreen of the curved variety. Now, a new report from the Wall Street Journal confirms that the Cupertino based tech giant is considering to sport an iPhone 8 model with such a display panel.

The tech company has prompted its suppliers to boost their OLED display output, as well as submit prototype screens with better resolution compared to Samsung's devices. Nevertheless, it's not clear how exactly the tech company will accomplish that, considering how the South Korean tech giant comfortably holds more than 90 percent market share in the mobile OLED panel business.

If Apple does push through with this display technology on the iPhone 2017, the iPhone 8 sporting the OLED screen will be more expensive compared to other smartphones. This is for the reason that OLEDs cost more to make compared to LCDs, and the Cupertino based tech company doesn't want its profit margin to be smaller on this smartphone compared to others. It's likely that the initial supplier for the OLED panels for the iPhone 8 will be Samsung, but Apple reportedly wants Japan Display, Sharp and LG Display to gear up to step in around 2018.

Sharp CEO Tai Jeng-wu said that they don't know whether Apple Inc.'s OLED iPhone 8 will be a hit, as they still need to work on developing the technology. Nonetheless, if Apple doesn't go along with this technology and transform itself, there will be no innovation, Bloomberg reported.

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