Nov 29, 2016 04:14 AM EST By Raymond Crisostomo, UniversityHerald Reporter

One of China’s tech giants, Huawei Technologies, is planning to release its latest flagship Mate 9 smartphone first time in the United States in January 2017; however, maneuvering in the American smartphone industry could be a handful for the Chinese tech company due to some circumstances.

Reports from Wall Street Journal stated that many U.S. carriers might be reluctant in working with Huawei, though the tech company has been ranked third for the largest smartphone maker in the world just behind Samsung Electronics Co. and Apple Inc.

Huawei has been associated with a low brand recognition in the U.S., making Verizon Communications Inc. and Sprint Corp. step back from substantial coordination.

Verizon and Sprint are also seeing Huawei devices in a little loop due to a congressional report in 2012, wherein U.S. carriers are recommended to avoid using Huawei gears and devices due to speculations of using them to scout on American communication security. However, Huawei has long denied the allegation and said that the tech company is an independent institution and not a government partner.

This month, Huawei would release its Mate 9 smartphone in the U.S., which will be priced at $759, but would only be out through online retailers such as Amazon.com Inc.

Huawei was founded by former People’s Liberation Army engineer Ren Zhengfei 30 years ago, yet the company is still facing a great global expansion specifically in the U.S. Although this is the case, it has become a key tech developer in China and even in Europe, the Middle East, Africa and Latin America.

However, in a research from Canalys, the tech company has only expanded a little of just 0.4 percent in the third quarter of their market share in the U.S, leading the market is Apple Inc. with 39 percent followed by Samsung Communication Inc. with 23 percent.

Huawei is still on a low-end market target, but at this point in time, the company has still yet a lot of battle to face before moving in the upscale competition with  US' smartphone leading brands.

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