Nov 17, 2016 11:47 PM EST By Eileen De Santos, UniversityHerald Reporter

Samsung is venturing into automotive technology. The company just recently acquired Harman International Industries Inc, a company known for being an audio pioneer in the car industry.

Wall Street Journal reported that the tech giant is not planning to build a new line of car, but instead, they want to dominate the automotive technology. They want to explore the possibilities with driverless cars of the future.

Samsung's decision to acquire Harman is not the company's first step to penetrate the automotive business. Back in 2015, the tech giant made a partnership with Audi, supplying the latter with 20-nanometer LPDDR4 DRAM and 10-nanometer class eMMC 5.1 memory products, Forbes reported. Audi used these products on its IVI systems, ADAS application and central dashboard.

A couple of months back, Samsung announced its partnership with AT&T. Together, they launched "Samsung Connect Auto." Users can plug the said device into the OBDII port and users can enjoy Wi-Fi hotspot, maintenance alerts, and even diagnostic alerts.

In make sense that they now want to partner with Harman which has vast experience in automotive audio technology. Aside from that, it has stable list of clients such as Ford, Mercedes-Benz, Audi, GM, BMW, Chrysler, Subaru and Toyota. Harman is well known for their audio gears such as Harman Kardon speakers. They also expanded their market reach by introducing other forms of technology such as Wi-Fi connectivity as well as navigation system.

Samsung's decision to infiltrate the automotive industry is one giant step towards the right direction. The company might even recover from the setback it has encountered in the past couple of months in the mobile industry. Acquiring Harman Technologies might put them in the lead from competitors such as Google, Apple, and LG. Many believed that the acquisition can actually help both companies make a mark in automated driving as well as developing features that's ahead of everyone else.

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